In addition to this launch, the company has further announced to increase its presence across a greater number of regulated markets in 2023.
For instance, in December 2021, Unikrn Inc., a global esports betting & entertainment media company introduced its betting platform in Canada and Brazil. Additionally, the market players are expanding their presence across countries with supportive regulatory compliance. Major players in the global betting industry now operate via official websites and online platforms to cater to the increased demand for sports betting. Gambling Commission, there was a huge 2922% year-on-year rise in esports betting revenue from March 2019 to March 2020. For instance, according to the report by the U.K. The surge in online sports events backed up by a rise in the number of esports tournaments offers stable growth opportunities for the betting industry. Market players are utilizing the increased number of esports events to offer an opportunity for their customers to bet on such esports competitions and earn extra income. Esports, which is an organized, multiplayer video game competition, played by professional players, individuals, or teams, has gained massive popularity during the COVID-19 pandemic and witnessed a surge in the number of events worldwide.